Practical Project Assessment Essay Example | Topics and Well Written Essays - 1000 words

Practical Project Assessment - Essay Example The basic idea here is to explore the various elements that compose a horror film and how these ideas may have evolved into current film making practices. The current project starts out with a clear opening image that has been extracted as a long shot except that the image has been processed to provide a certain gloom. The image has been darkened on purpose to portray a large building that is surrounded by empty trees. The camera has been kept at a low angle to look into the building’s top to provide an overwhelming sensation. The contention here was to exaggerate the size of the building and to make it appear as dark as possible. The lower right hand corner of this image is particularly dark and portrays a sense of fear of the unknown. This can be compared with ease to the manner in which typical Hollywood horror films tend to open up – an overwhelming scene of darkness is portrayed that provides the viewer with an automated response that the current film is based on h orror (Carroll, 2010;; Bennett & Beirne, 2011). In addition, the title of the project â€Å"Roommate† has been displayed in the lower reaches of the screen using a contrasting colour and capital letter only. This is intended to provide a stark contrast to the dark and gloomy background to make the inscription prominent (Carroll, 2010; Davis, 2010). The project has been provided with a sinister audio track from the very beginning which is interrupted at 0:02 for a thunder sound effect. This is followed by an inversion of the screen’s colours at 0:06 and 0:07 to portray lightning. The inverted colour screen has a shadowy figure portrayed in all white at the lower right hand side of the screen depicting a ghost. This was meant to provide the audience with a clear idea that this project is a horror film woven around ghosts. However, there is a technical error in the manner in which the lightning and thunder have been portrayed. Typically, lightning is seen first and thunde r is heard later while in the current project this has been reversed. However, it could be argued that the use of lightning and thunder is a common technique used in films to introduce sinister objectives (Landau & White, 2000; Glick, 2011; Landau & White, 2000). Thunder and lightning have been used as early as Frankenstein (1937) right down to modern day classics such as Edward Scissorhands (1990) to portray sinister elements. Most horror films are woven around the concept of thunder and lightning that is also utilised to indicate accentuation as well as climaxes in these films (Mackendrick, 2005; Rosenthal, 1980). The current film is essentially a composition of images taken from the previous term that have been placed together sequentially. As the film opens up, the protagonist is shown walking into a dorm room with clear lightning that tends to reveal the mise en scene very clearly. The dorm room has been portrayed as realistically as possible keeping the element of scattered be longings and student clutter in place. The protagonist’s makeup has been kept minimal and the costume in use is a simple pyjama with a sweater to portray an average student lurking around in a dorm. The protagonist approaches a laptop placed on the table and the camera’s focus changes over to the laptop’s screen. The transition from the protagonist’s face to the laptop screen is a straight cut so that it resembles contemporary practice (Rosenthal, 1972). The other option was to

Information or Advice and Guidance Essay Example for Free

Information or Advice and Guidance Essay I work as Locality Co-ordinator for NALS, based at The Gatehouse in Hexham. My role is varied and no two days are the same, however predominantly I manage the building on a daily basis, dealing with the public, clients, tutors and any other persons who access the building. I ensure safe working practices/classrooms in accordance with Northumberland County Council policies as well as working closely with the Locality Manager to ensure the smooth running of centre/courses. I also deal with any issues as and when they should arise. I contribute to the development of the service and monitor client  attendance. I provide information, advice and guidance to clients enquiring about courses/finance as well as advising enrolled clients about choices for progression routes Where I am not able to help a client directly I can refer or signpost them for specialist help. I have provided information and advice to a support worker enquiring on the behalf of a client who is supported in the community, the client volunteers in a local charity shop but struggles with reading. I referred the client to the NALS brochure which she had with her at the time. I drew her attention to the free Functional Skills English class which takes place on a Tuesday with tutor Ged, which covers both reading and writing. I explained that an assessment would have to be carried out to ascertain the clients level. I arranged for a time and date on which the client could be assessed with a view to her potentially beginning the course. I have provided information and advice to a local employer regarding construction courses. I referred to the NALS website and read out brief descriptions of the courses on offer. I sent an e-mail to the client signposting him to Mike Smith who is the course leader. I also provided PDF documents of course descriptions. The clients who access The Gatehouse vary from 16-85 years old. The younger clients are those who did not gain any qualifications at school and whom work towards their Functional Skills (in ICT, Maths and English) parallel to the their chosen course e.g. Working with Children and Young People. Some clients study Access to Higher Education to gain entry into Further/Higher Education. Mature students enrol on a variety of courses whether this be a leisure course or certificated course in languages or ICT. Courses are advertised in brochures which are published three times throughout the year (Autumn, January and Summer.) Leaflets, posters are also displayed in the local job centre e.g. certificated courses such as ICT to help gain employment. NALS has a dedicated website describing courses as well as an electronic version of the brochure. Adverts are also placed in the local press (Hexham Courant.) I also post out information to clients, discuss courses over the telephone and e-mail. Some clients come to the centre and face a particular barrier such as disability. When supporting clients who have a hearing impairment I can either send information electronically or use an induction loop system if the client is in the centre. For visually impaired clients I produce information resources in large text and for ESOL clients information is provided in another language e.g. NALS brochure. I also use different colours of paper for dyslexia. I currently have a client who has impaired vision, for whom I produce all information materials in a large font onto A3 paper. Another client who has dyslexia has benefited from resources which I copy onto yellow paper. To meet the needs of clients who have limited mobility I organise the timetable so that their course is on the ground floor rather than on the first floor. I currently support a client on a language course whose health has deteriorated recently due to arthritis/operations. The class took place on the first floor and she was finding the stairs difficult (we do not have a lift). When this was brought to my attention, I met her needs by moving the class to the ground floor for ease of access. Prior to courses starting enrolment forms are completed by either myself or by clients and once clients commence their courses these forms are sent to Head Office and centrally stored. Enrolment forms that remain on-site are held in locked filing cabinets. Any data which is held electronically e.g. spreadsheet of students on current courses containing any personal details such as date of birth/contact details is password protected. This is all carried out in line with Data Protection Act 1988. Northumberland County Council holds a clean desk policy therefore any client information is locked away at the end of each day In the reception area of my centre a variety of leaflets are on display in racks covering topics such as course information and safeguarding. These can be accessed by clients at any time. In the line with the Equality Act 2010 I can contact Head Office to obtain leaflets in other languages. In my centre I have set up a spreadsheet which holds information on current students such as:- Name Postcode Contact Details Date of Birth Course Start/End date Payment method This is password protected and kept up to date and easily accessible. Head Office centrally hold all enrolment forms once clients have commenced a course, however the electronic system EBS is not always up to date (the front end of the database which we have access to) and sometimes it is difficult to retrieve information on current clients. If clients have a change of circumstance, I use online forms to notify Head Office of this e.g. should they move address, contact details, or withdraw from a course. Copies of any changes are also kept on file in office/within course registers. Online forms, once submitted now automate an acknowledgement that they have been received via e-mail. Copies of this e-mail are kept in folders within my e-mail i.e. Withdrawal confirmation as well as a paper copy of the submitted form. I monitor all information leaflets in the centre ensuring that they are up to date and re-order when necessary.

Battle of Hastings :: Harold Godwin William the Duke of Normandy

Why did the Normans win the battle of Hastings? The battle of Hastings took place on October 14th 1066. It was between Harold Godwin and William the Duke of Normandy. William won for a number of reasons but here are just two of them. William had more men as well as having more time to prepare. King Harold did not have time to prepare properly for the battle because he had to fight Harold Hadraada and his brother Tostig at Stamford Bridge. After the battle of Stamford Bridge, Harold Godwin heard some bad news. This was that William had invaded. Harold had to march his men south very quickly. Many of his men were exhausted so he had to leave so he had to leave them behind. Some of Harold’s best soldiers the housecarls had been injured or even killed in the battle so Harold had a weak army, which was mainly made up of farmers. On the other hand, William had more time for preparations. He had to wait a long time for Harold Godwin to arrive . . . As soon as William saw him the battle commenced. One of the main reasons is that the Normans had more cavalry and better weapons to fight with, also William won because Harold had to fought at Stamford bridge earlier so many his men were tired. With their leader dead, the English lost heart and fled. The end came when a score of William’s knights stormed the English position. in the south, during this time William could prepare and make up tactics for the battle. The Anglo-Saxons were over the moon so when the Normans started to walk away Harold’s men ran down Senlac Hill and started chasing them away but unfortunately William and his men turned around and started to kill, lots of the Anglo-Saxons were killed including Harold . In fact, some sources claim that Harold met his end at their hands, and was hacked to death, rather than the traditionally held view that he was hit with an arrow in the eye. After two whole weeks of waiting Harold Godwin eventually reached the south. The Normans won the battle of Hastings for a number of reasons many of which were linked.

How Far Is Odysseus Motivated by Nostos?

â€Å"Odysseus is motivated only by his desire to return home (nostos). † How far do you agree with this view? In your answer you should: * Consider how Odysseus behaves on his journey home; * Include an analysis of his motives; * Support your answer with evidence from The Odyssey. On his journey home, Odysseus encounters many obstacles which he attempts to overcome swiftly so that he may arrive home as soon as possible; however, it can be argued that nostos is not his only motive throughout his journey, though it may be the most significant.In Book 5, Homer presents Odysseus for the first time, and we find him weeping for his â€Å"lost home† and discover that he has been doing so for the past seven years every day. This shows how much he longs for his nostos and that this is his main aim in life. However, despite his apparent pain and homesickness, he has not yet attempted to leave the island, nor does he hate Calypso for keeping him here, as he sleeps with her every night and shows no aversion to eating and talking with her.Of course, if he did try to escape he would die immediately, so his motive for not doing so is self-preservation rather than nostos; on the other hand, if he died he would never achieve his nostos, so perhaps his sole motive is nostos. Furthermore, he declines Calypso’s offer of immortality as he claims his â€Å"never-failing wish† is to achieve his nostos. In Book 9, Odysseus tells the Phaeacians that he and his men raided Ismarus when they left Troy.Odysseus’ motive for this could either be a desire for booty (in which case he wants kleos rather than nostos) or a desire for supplies (in which case he does want to achieve nostos, and so is preparing himself for the journey). Also, he is anxious to leave Ismarus as soon as possible which shows a desire for nostos; however, he allows his men to overrule this decision, which either shows that his motive is to please his men, or that his desire for nostos is not very strong at this point.If it is the former, his sole motive his not nostos. (Incidentally, when he drags two of his men away from the Lotus-eaters, his motive is to please his men as well as to be a good leader, not nostos, which shows that his sole motive is not nostos at this point). In Book 9, Odysseus explains how he tried to escape the Cyclops’ cave as he and his men were in â€Å"mortal peril†; thus, his motive was self-preservation and good leadership (as he wanted to save his men as well).Furthermore, the reason they were trapped in the cave in the first place was because Odysseus desired booty; though his men tried to urge him away, he wanted â€Å"gifts† and would not leave without them. In addition to this, he called out his true name to the Cyclops as he wanted kleos and thus provoked the Cyclops to curse him (which hindered his nostos). At this point in his journey, he was motivated more by kleos than by nostos. In Book 10, we find out tha t Odysseus stays with Aeolus for an entire month, thus fulfilling the laws of xenia by not rushing away, so piety seems to take precedence over nostos here.When he has left Aeolia, however, he is certainly anxious to reach Ithaca swiftly and even takes complete control of the â€Å"sheet of the ship† in his â€Å"anxiety†. He does not relax until they are finally in sight of Ithaca. Furthermore, when the winds blow him back to Aeolia, he does not attempt to linger once more but immediately requests Aeolus to assist him in reaching Ithaca as soon as possible and feels â€Å"deep distress† when the request his denied, showing how important nostos is to him.In Book 10, Odysseus also relates how he stayed with Circe for a year simply finding â€Å"pleasure in living† and enjoying himself. He does not feel any pressing need to return to Ithaca, and it is his men who finally remind him that they need to go home. This shows that he is not motivated solely by nos tos on his journey. On the other hand, when his men urge him to leave Circe’s island, he is quick to agree and they leave the next day, showing his eagerness to return home – however, despite nostos being the significant motive it is clear that it is not the sole motive at this point.In Book 12, Odysseus encounters the Sirens, Scylla and Charybdis and the island of Thrinacie. Here it is very clear that his motive is not nostos; he listens to the Sirens rather than putting wax in his ears, motivated by kleos and curiosity; he attempts to kill Scylla rather than sailing swiftly past, again motivated by kleos; he easily gives in to his men and lands on Thrinacie despite knowing that their â€Å"deadliest peril† (and greatest obstacle to nostos) lies there, claiming his motive is that he cannot go against the majority vote.Although he does pray to the gods for a â€Å"way of escape† from Thrinacie, he can also be motivated by wanting supplies and self-preserv ation, so his sole motive is not nostos. On Scherie, Odysseus states that â€Å"All I seek now is my passage home†. The use of â€Å"all† shows that it is the only thing he wishes for and therefore his sole motive since he has left Calypso’s island. It can be argued, however, that it is only because Odysseus has achieved kleos (his name is known even in the heavens) and no longer has the responsibility of his men that his sole motive is now nostos.Also, he has now been away from home for twenty years, and is now truly homesick. Odysseus’ arrival in Ithaca is quite anti-climatic: although he is â€Å"overjoyed† and kisses the earth, Homer does not linger on the moment but relates how Athene and Odysseus proceed to make a plan. The killing of the Suitors is much more significant, as it is described in great detail and Books 14 – 23 concern mainly this matter.Then again, perhaps this is because Odysseus has not achieved his nostos simply by arr iving at Ithaca: he must regain his position as well, in which case the killing of the Suitors is far more significant. However, it can be argued that the killing of the Suitors is not solely motivated by nostos but also a desire for revenge, especially since Odysseus does not spare any of them and kills his disloyal servants as well, and would have killed the Suitors’ families if it had not been for Athene’s interference: it does not seem like the sole motive for all of this killing could have been nostos.In conclusion, Odysseus is motivated by many things throughout his journey, including kleos, revenge, curiosity, the desire to please his men, good leadership, leading a comfortable life and nostos. Before he lands on Calypso’s island, nostos is not the most significant; however, it becomes his sole motive for the rest of his journey. Once he lands in Ithaca, it can be argued that he is also motivated by revenge, but nostos is still a significant motive even i f it is not the sole motive.

Romeo and Juliet Comparrison Movie

The famous play, â€Å"Romeo and Juliet† by William Shakespeare, have been adapted into two movies. Zeffirelli directed a historical portrayal of the film, and Luhrmann directed a modern interpretation of the film. Both versions were portrayed in Shakespeare’s original text. Each movie had use a different approach when it came to setting, props and mood. In Zeffirelli’s version, the setting was a recreation of the 14th century, in the city of Verona, Italy along with ambience of classical music, traditional dancing, renaissance clothing and Shakespearean dialogue. Luhrman’s Hollywood remake called â€Å"Romeo+Juliet† had a combination of original Shakespearean dialogue with a modern twist. The ambience was in Verona beach in the 1990’s that included car chases, costume parties and gunfights. The twist of this version was to imagine the tragic storyline in a modern perspective and how it would fit into today’s society. The props in both movies were different. For instance in the Luhrman’s version, money was used instead of gold coins. This is shown when Romeo pays the apothecary for poison. In this version guns replaced swords. This is shown in the fighting scenes of the movie. Zeffirelli’s had kept the gold coins. An example can be when Romeo gives these coins. He had also kept the swords for the fighting scenes as well, so it can be relevant and historically accurate to Shakespeare’s time. The moods in each movie were very different. In Zeffeirelli’s version the film was very intense and the audience could feel the affection, grief, rage, and enmity of each character. An example can be when Mercutio is giving the famous Queen Mab speech. In this scene the audience can see that Mercutio not just a joker but he also has a dark side. On the other hand in Luhrmann’s version the mood was very comedic and less suspenseful. This was shown from the more humorous yet passionate actors. An example can at the party when Luhrmann dresses Paris in a spaceman suit to make him look ridiculous and uses him as comic relief. This symbolizes that Paris is not what Juliet wants in a man and knows that Romeo is her true love. The passing of time in Zeffeirelli’s version was slower than the faster paced modern version. In both films, a few scenes were left out, such as the fight with Paris at the Capulet’s tomb. In conclusion, Luhrmann and Zeffirelli both interpreted Shakespeare’s play, â€Å"Romeo and Juliet†, very well. One was presented with a modern-day twist and the other presented in the actual times of the original play. Personally, I enjoyed watching Zeffirelli’s version more because it portrayed the authentic work of Shakespeare and the past of Verona, Italy. There was also more suspense and one could feel the tension and emotions of the characters more.

Compare and Contrast assignment week Essays

Compare and Contrast assignment week Essays Compare and Contrast assignment week Essay Compare and Contrast assignment week Essay You want to look at the Week 5 Assignment, at the instructions for the final paper, which this assignment helps towards. Strategies for Selecting a Topic Complete the following table. Answer In the boxes below What two objects, people, subjects, or concepts are you going to compare and contrast in your Week 5 assignment? Once you choose the two, answer the questions below for those two only. I have decided to compare and contrast camping to leaping in a motel. What are three similarities between the two you have chosen? The three similarities should be adolescent from each other. The similarities between camping and sleeping in a motel are: 1. You can use linens such as blankets, sheets and pillows. 2. You can sleep in both places. 3. You can have privacy depending on where you camp or if you are in a tent. What are three differences between the two you have chosen? The three differences should be distinct from each other. The differences are: 1. In a motel you can control the climate with either heat or alarm conditioning and outdoors you typically are owning to be either hot or cold and you could be subjected to severe weather such as a storm. 2. In a motel you have your own shower verses while camping in a tent you are only going to have a shower if you are at a camp ground and in that case it will be a public shower. 3. Also in a motel you have the luxury of appliances such as a television, microwave and refrigerator. Are you going to focus on similarities, differences, or both? Explain your rationale. I believe my focus will be mostly on differences because there seem to be a lot more differences than similarities. I think it will be easier for me to contrast the two topics because there are so many differences. Who would benefit from reading your essay? In other who would be your audience? What do you want your audience to learn and understand after reading your essay? What is the purpose of your essay? I believe anyone that has never been camping or is trying to decide if they should camp or stay In a motel would benefit from my essay. My audience would be adult men and women that are thinking about camping verses staying In a motel. I would Like for my audience to learn what to expect when they go tent camping. The purpose of my say is to compare and contrast tent camping verses sleeping in a motel. What three parallel points of comparison or contrast will you address in your essay? For example, if you were going to compare and contrast two teachers, your three parallel points might be these: Each teachers homework policy Each teachers demeanor My parallel points of comparison and contrast will be each beds comfort level, each places climate, and each places luxuries. Explain why this is an appropriate and workable topic selection for the final assignment. I believe this topic is very workable for me because I love tent camping and have one a lot of it. I have also had the luxury of staying at a four star hotel. I think it would be considered appropriate. Rubric for Week 2 Individual Assignment Paper Section Possible You Scored Comments Content Two choices make sense 0. 4 Three similarities are logical and distinct 0. 9 Three distinct differences are logical and distinct Clear on what paper will focus on 0. 6 Clear on purpose and audience Clear on parallel points of comparison or contrast

Complete Comparison Charts SAT vs ACT

Complete Comparison Charts SAT vs ACT SAT / ACT Prep Online Guides and Tips The SAT and the ACT are both hard pills to swallow, but one might be easier for you than the other. If you're still trying to decide which test to take, these charts will give you direct comparisons between them in terms of format, timing, and content. Then you can figure out which one sounds like the right fit for you! Part 1: Logistics First, the nuts and bolts - how many sections are there, how long does it take, and how many questions are there? Test Format SAT ACT Number of Total Sections 10 4 (5 if you take it with Writing) Types of Sections Critical Reading, Math, and Writing (plus one Experimental Section that doesn't count towards your score) English, Math, Reading, and Science (plus Writing if you take that version) Time per Section Critical Reading - two 25 minute sections, one 20 minute section Math - two 25 minute sections, one 20 minute section Writing - 25 minutes for the essay, one 25 minute section, one 10 minute section Experimental Section - 25 minutes English - 45 minutes Math - 60 minutes Reading - 35 minutes Science - 35 minutes Optional Writing - 40 minute essay Order of Sections Essay, 6 randomly ordered 25 minute sections, two 20 minute sections (Critical Reading and Math), and the 10 minute Writing section English, Math, Reading, Science, optional Writing Total Time 3 hours and 45 minutes 2 hours and 55 minutes without Writing, 3 hours and 35 minutes with Writing SAT Timing Section Time Per Question Critical Reading 54 seconds Math 67 seconds Writing 43 seconds ACT Timing Section Time Per Question English 36 seconds Math 60 seconds Reading 53 seconds Science 53 seconds Part 2: Content Next, we'll look at the meat of the tests - what skills are tested in each section, and what do you have to know? Reading SAT ACT Number of Questions 67 multiple choice 40 multiple choice Format 3 sections, each section has sentence completion questions and passage-based questions; passages may be long, short, or paired 1 section, 4 long passages (one may be a set of paired passages), 10 questions about each passage Subject Matter Passages are in an unpredictable order and may deal with a wide variety of subject matter Passages are always in the same order in terms of subject matter: Prose Fiction/Literary Narrative, Social Science, Humanities, and Natural Science Important Skills Vocabulary knowledge for sentence completion questions, skimming passages, reading comprehension, understanding confusingly worded questions Skimming passages, reading comprehension Math SAT ACT Number of Questions 44 multiple choice, 10 grid-in student response 60 multiple choice Format 3 sections 1 section Subject Matter Pre-algebra, algebra, geometry, data analysis and probability Same topics as the SAT with the addition of trigonometry, matrices, complex numbers, and conic sections (but trigonometry is the only one that comes up really frequently) Important Skills Using formulas correctly (given to you at the beginning of each math section), algebra and geometry Math stamina and speed (60 math questions in one long section!), formula memorization (no formulas are given to you on the ACT), algebra and geometry, trigonometry SAT Writing/ACT English SAT ACT Number of Questions 49 multiple choice 75 multiple choice Format 2 sections, editing individual sentences (not sentences in a passage) as well as some questions based on short passages (Improving Paragraphs questions) 1 section, questions asked alongside 5 long passages Subject Matter Punctuation, number agreement, parallel sentence structure, correct tense, diction and word choice, improving paragraph structure Same as SAT but with more questions on rearranging sentences and paragraphs in passages for the best organization of thoughts Important Skills Grammar knowledge, logical organization of ideas in smaller context Grammar knowledge, logical organization of ideas in smaller and larger context Science SAT ACT Number of Questions No science section!! 40 multiple choice Format N/A 1 section, 7 passages - 3 data representation, 3 research summaries, 1 conflicting viewpoints Subject Matter N/A Biology, Earth science, chemisty, physics, very basic math Important Skills N/A Interpreting and making predictions based on graphs and data trends, comparing scientific opinions, understanding and interpreting the design of experiments Essays SAT ACT Overall Score Impact The essay is mandatory and accounts for a third of your Writing subscore The essay is optional and will not affect your composite score in any way Timing 25 minutes at the beginning of the test 40 minutes at the end of the test Subject Matter Wide range of prompt topics, not directly related to high school experiences All prompts usually boil down to the core question of "What do you think about the way the world is changing?" What's Next? Now the million dollar question - how do you decide whether to take the SAT or the ACT? Read about whether the ACT is easier than the SAT for you. Take an SAT practice test and an ACT practice test to see if you score higher on one test than the other - this is most foolproof way to figure out which test you should take for real. Read this guide for advice on choosing test dates and then take a look at the SAT and ACT dates for the upcoming school year to start planning! Want to improve your SAT score by 240 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Every IB Economics Past Paper Available Free and Official

Every IB Economics Past Paper Available Free and Official SAT / ACT Prep Online Guides and Tips Taking the IB Economics exam will be nerve-wracking no matter what. However, taking practice tests with past papers beforehand will be a huge advantage since you'll know the test format and be used to the length and style of the test. In this guide, I will familiarize you with the IB Economics test format and let you know where to find past papers, both free and paid. I'll also give you tips on how best to use these IB Economics past papers for your preparation. Where to Find Free IB Economics Past Papers In recent years, the IBO has cracked down on past papers (illegally) uploaded outside of the IBO store, which means a lot of sources for free past papers have disappeared. At the same time, IBO has not uploaded any free sample past Economics papers on its website. (If and when IBO decides to make free IB Economics past paper resources available, we'll be sure to update this article.) We haven’t located any unofficial IB Economics past papers (ones created by people other than the IBO), but if you find any, don’t use them! They will probably be very different from the real IB Economics exam and will not be helpful for your preparation. Similarly, we don't recommend using anything that comes up when you search for IB economics past papers online. Because these resources are not being released directly by IBO, there's no guarantee they are real past papers (illegally uploaded); instead, they could be unofficial past papers that are not clearly labeled as such. Where to Find Paid IB Economics Tests You can find official IB Economics study resources, including practice questions, on the IB Follett online store. It's not the easiest site to navigate, but if you search "economics exam paper" or "economics markscheme" you'll be able to browse the various study resources available. Typically, each exam paper and each markscheme will cost you $3 (the exception is anything from the most recently released exam, which will be $3.99). Purchasing all papers and markschemes for a single test will cost you $18 for an HL test (or $12 for an SL test). Buying all the Economics exam papers and markschemes currently available in the IBO store will run you close to or over $100 (for SL and HL, respectively), so we recommend only purchasing the two most recent complete sets of past papers (currently November 2015 and 2016). In combination with good notes and study guides, two sets of practice papers should be plenty for most students. Do not spend this much! 3 Tips to Use IB Economics Past Papers Effectively Each full IB Economics practice test will take you three hours for SL or four hours for HL, so you need to be making the most out of each test. Some important tips to remember when you're doing the practice tests: Tip 1: Take Papers 1 and 2 (and 3, for HL) on Different Days The IB Economics test takes place over two days- for the most accurate picture of how you'll perform on the real exam, you need to write practice papers the same way. Don’t take all of the papers back to back. Take Paper 1 one day, and Paper(s) 2 (and 3 for HL) another day. Using this real testing schedule will help you feel comfortable and prepared for the real papers. Tip 2: Time Each Paper Exactly It's criticalthat you can handle the timing pressures of this test. The exact time allowed is: IB Economics SL IB Economics SL Paper 1- 1 hour 30 minutes IB Economics SL Paper 2- 1 hour 30 minutes IB Economics HL IB Economics HL Paper 1- 1 hour 30 minutes IB Economics HL Paper 2- 1 hour 30 minutes IB Economics HL Paper 3- 1 hour In this time frame, you need to finish: IB Economics SL SL Paper 1: two parts, Section A: answer one of two questions (each question has multiple parts), Section B: answer one of two questions (each question has multiple parts) SL Paper 2: two parts, Section A: answer one of two questions (each question has multiple parts), Section B: answer one of two questions (each question has multiple parts) IB Economics HL HL Paper 1: answer one of four questions (each question has multiple parts) HL Paper 2: answer three of six questions HL Paper 3: answer three of five questions (each question has multiple parts) Don't give yourself any extra time in your practice. If you give yourself extra time, you will not figure out your pacing. I want to these practice tests to be realistic predictors of your score. Mysid / Wikimedia Tip 3: Check Your Answers! After you finish a full test (end of Paper 2 for SL or end of Paper 3 for HL), review every mistake. If you skip this, you won’t learn from your mistakes, and you'll keep getting the same questions wrong. You should spend at least one hour reviewing scoring for the practice test. This is a bit of time, but you should be emphasizing the quality of practice over the quantity of practice. It's better to take two past papers with detailed review than four past papers with no review. What’s Next? Learn more about IB Economics: The Complete IB Economics Syllabus: SL and HL IB Economics Notes and Study Guide Learn more about the IB course offerings: The Complete List of IB Courses and Classes Which IB Courses Can I Take Online? Can I Get an Online IB Diploma? Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

B.F. Skinners Positive Reinforcement theory Research Paper

B.F. Skinners Positive Reinforcement theory - Research Paper Example This paper provides a detailed exploration of the theory of reinforcement while highlighting the facets of the theory as well as its organizational application. B.F. Skinner’s Positive Reinforcement Theory Background and Development of the Theory Many behavioral theories of motivation and learning have their main emphasis on the consequence of previous behavior on future behavior. In contrast, classical conditioning emphasizes on the responses automatically elicited by stimuli. The reinforcement theory argues that individuals will choose the response they exhibit to a given stimulus, and based on the outcome they will repeat the same choice in cases of similar stimulus in the future (Skinner, 1970). To further develop the theory’s suggestion, Thorndike (1911) developed what is now known as the Law of Effect which states that, with other factors remaining constant, positive responses to stimuli will be strengthened as opposed to the weakening of the responses to stimuli associated with discomfort (Michael, 2005). ... Positive reinforcement is as a result of the occurrence of a behavioral consequence of immense value that has a strengthening effect on the probability of the repeated occurrence of the behavior. This behavioral consequence is referred to as a reinforcer (Michael, 2005). A suitable example of this case is where a sales person trying a sales quota (behavior) exerts additional effort towards this goal, and the end result is a bonus reward (positive reinforcer). Administering the positive reinforcer makes it more likely that the salesperson will not stop exerting the required effort in the future (Montana and Charnov, 2008). Negative Reinforcement Negative reinforcement is as a result of undesirable behavioral consequences being withheld while at the same time strengthening the effect on the probability of a repeat of the behavior. Few people mistake negative reinforcement for punishment, but the two are different (Montana and Charnov, 2008). While negative reinforcement attempts to inc rease the desired behavior punishment strives to reduce the probability of occurrence of the behavior. Thus, Montana and Charnov (2008) believe that both negative and positive reinforcement have a trend of increasing the probability of the learning and repeated occurrence of a particular behavior. A suitable example in this case comes with the salesperson too. This time, the sales person exerts an effort with an aim of increasing the sales in their point of sale (behavior). Consequently, the decision that follows is not to reassign the successful salesperson to another sales point that is undesirable (negative reinforcer). Administration of this type of reinforcement ensures that the salesperson is able to exert more effort in the

International business Essay Example | Topics and Well Written Essays - 2500 words - 1

International business - Essay Example In the past, MNEs were contented with the surplus they earned from doing business in the developed world markets and other selected countries. However, with the saturation of these economies, global business organizations have come to the realization that there is a need to venture into emerging markets which provide new opportunities. The emerging markets have a huge demand base for products that were hitherto unavailable to them coupled with large populations with significant purchasing power. In consideration of these unique features, the emerging markets have come to be regarded as fitting and dependable suppliers of an array of goods and services. Despite the existence of a huge economic potential, the MNEs are continuously faced with various risks and challenges unique to these emerging markets. MNEs and other global business organizations therefore, have to formulate alternative strategies in order to remain successful in emerging markets and maintain their existence in the gl obal arena. ... These unique approaches that may differ from the ones these MNEs employ in the developed world markets enhance the techniques of global strategic management. The success of champions in emerging market economies has shown that these multinationals clearly understand the emerging market environment in which they operate, paying them huge dividends on the innovative strategies they are able to formulate. The existing successful multinationals have also indicated that they understand the chemistry and the psyche of consumers in the host country, enabling them to target a broader market instead of focusing on a fortunate few (Upadhyay, 2007). Moreover, the highly successful MNEs have built considerable distribution channels that utilize a highly advanced distribution strategy with the aim of reaching a bigger percentage of the population. In the process, these firms have been able to build their brands, establish reputations, and create an image that neatly merges their overall global st rategy with local consumer preference and ensured satisfaction. Owing to their discretion and highly developed strategic approaches, MNEs such as Unilever Group, Coca Cola, LG Electronics, GE and IKEA have shown remarkable success in emerging markets such as India, China, Brazil and Argentina (Upadhyay, 2007). The examples above provide evidence showing that in order for MNEs to be successful in their pursuit of globalization and the quest to remain globally competitive in emerging markets, they need to come up with unique strategies that take into account an understanding of the host country’s psychological trends and choice patterns. In addition, it is imperative to note that emerging markets consumers

Composer report Essay Example | Topics and Well Written Essays - 250 words - 1

Composer report - Essay Example analysis because of his multifaceted performance since he was not only outstanding composer, but also talented conductor, poet-playwright, publicist and theorist of musical theatre. Almost alone, Wagner created an entire trend such as musical drama. The most distinguished thing that a lot of his works are characterized with is a prominent role of mystical symbolism, which always inspired composer and fascinated intellectual audience. Wagner’s contribution to the world culture is defined, first of all, with operatic reform, which led to the dominant implementation of recitative style, popularization of symphonic operas with the help of leitmotifs and refusal from tradition operatic forms like aria or ensemble. The centre of Wagner’s performance is a synthesis of arts representing combination of music, poetry and theatrical play that are able to create overall picture of events. The music of Wagner is saturated with painful search for happiness, intention for heroic deeds and recurrent presence of deception, violence and treachery that often darken the real life. The composer’s style is characterized with excessive tragedy and actualization of myths. While listening to Wagner’s music, it is possible to feel grandeur, power, potency, audacity and determination of the creator. Wagner is miscellaneous in his representations. Hence, â€Å"Spring Waltz† is airy, light, melodic, playful and exciting set of notes, while â€Å"Die Walkure† attracts with its loudness, anxiety and expressiveness that merely cause heartache. This is typical for Wagner to be ostentatious and even scandalous right in a focus of public attention. Such nature of composer can be easily tracked and reflected in his music that presents a great surge of emotions for the

Diversity and Learning Coursework Example | Topics and Well Written Essays - 250 words

Diversity and Learning - Coursework Example This integration can begin early at the school level where interaction with children of different colors, races and speaking different languages teach them to accept these differences and to take the best from each in order to develop wholesome tolerant personalities. Such diversity can be looked upon as an asset to enrich the learning experience and integrate children into a strong unit, irrespective of physical or cultural differences. Nieto and Bode define culture as â€Å"the values, traditions, worldview and social and political relationships created, shared and transformed by a group of people bound together by a common history, geographic location, language, social class, religion or other shared identity.† (Nieto and Bode, 2012) They add that language plays a critical role in learning. I agree that if students of different cultures and identities are educated in such a way so as to minimize their differences and stress on their commonalities, we would be building a stronger tomorrow based on respect and understanding of people different from us who could enrich one another and together build strong communities that are enriched by their diversity. As a child who belonged to a culture that was different from the one I encountered at school, I learned to negotiate between two worlds - the one in school and the one at home. In the beginning it was difficult and I was often confused. As a child my cultural identity was mostly discounted. I was one among a lot of others. Perhaps, this facet of a teacher’s role in her classroom had not yet been highlighted as it is today. However being a child, I quickly realized that the only way out for me was to be better at some things than most other students. Once I had mastered being bicultural and could alternate successfully between the correct behavior at school and at home, I began to feel more

UNIT 1 science Individual project Essay Example | Topics and Well Written Essays - 500 words

UNIT 1 science Individual project - Essay Example This revolution meant replacing the economy, which was built on manual labor, to one which is dominated by industry and by manufacturing machinery. This, in turn, led scientists to build more and more machines, tools and buildings with new function, which decreased the workload of workers but also had a negative affect on nature (HighBeam Encyclopedia, 2004). This led to the latter of the revolutions- the Environmental Revolution. The environmental revolution is something which has been taking place and occurring more lately. Since the quantity of research and data proving how detrimental some technologies and machines are is abundant, more and more people are opting to fight for the noble cause of trying to heal our planet and to uproot and stop those responsible for the ecological degradation and increasingly more imminent destruction of our world. These people are called environmentalists, and their purposes include minimizing pollutions, preserving and protecting nature from detrimental people, machines and buildings and fighting to add more ecologic-friendly laws to the constitution and by doing so, legitimizing and reinforcing their claims by legislation. This revolution is closely and tightly bound to the term environmentalism, which is "a concern for the preservation, restoration and improvement of the natural environment, such as the preservation of natural resources, prevention of pollution, and cer tain land use actions". This activism for nature and ecology was first recorded in India 400 years ago, when Indian men embraced death in order to protest and try to stop the cutting of trees in their forest by the kings men of that region. Modern environmentalism started in the mid to late 19th century in the United States with two preservationists starting to fight for the environment. One of them was a writer who writings were read by millions, and therefore became more known to

Diversity and Learning Coursework Example | Topics and Well Written Essays - 250 words

Diversity and Learning - Coursework Example This integration can begin early at the school level where interaction with children of different colors, races and speaking different languages teach them to accept these differences and to take the best from each in order to develop wholesome tolerant personalities. Such diversity can be looked upon as an asset to enrich the learning experience and integrate children into a strong unit, irrespective of physical or cultural differences. Nieto and Bode define culture as â€Å"the values, traditions, worldview and social and political relationships created, shared and transformed by a group of people bound together by a common history, geographic location, language, social class, religion or other shared identity.† (Nieto and Bode, 2012) They add that language plays a critical role in learning. I agree that if students of different cultures and identities are educated in such a way so as to minimize their differences and stress on their commonalities, we would be building a stronger tomorrow based on respect and understanding of people different from us who could enrich one another and together build strong communities that are enriched by their diversity. As a child who belonged to a culture that was different from the one I encountered at school, I learned to negotiate between two worlds - the one in school and the one at home. In the beginning it was difficult and I was often confused. As a child my cultural identity was mostly discounted. I was one among a lot of others. Perhaps, this facet of a teacher’s role in her classroom had not yet been highlighted as it is today. However being a child, I quickly realized that the only way out for me was to be better at some things than most other students. Once I had mastered being bicultural and could alternate successfully between the correct behavior at school and at home, I began to feel more

Please see in other instructions Essay Example | Topics and Well Written Essays - 2500 words

Please see in other instructions - Essay Example One of their more recent forays happened to be one into the financial industry, specifically in the form of Virgin Money plc which, at 17 years old, is still relatively new to this industry. Regardless, it was able to achieve a respectable level of success, if its global expansion in the turn of the millennium is anything to go by. Whatever complaints people might have about the level of customer service, Virgin Money plc must have at least halfway decent services if it has managed to go on operating for the past 17 years. have been getting mixed reactions from clients. Indeed, there are firsthand accounts on various forums and review sites on the internet that tell of the quality of Virgin Moneys services, not all of which are flattering. This being the case, it may be worth examining the customer service management approach taken by Virgin Money. The paper shall first provide a brief, 2-page history of Virgin Money, before introducing the concept of customer relations management - sometimes called customer services management - and how it applies to this firm. An explanation on the groups findings on the matter comes next, as well as on the methods used to obtain data. Rounding the study off is the conclusion, which includes recommendations as to how Virgin Money can improve on its customer service. Virgin Money was established as Virgin Direct by Richard Branson in 1995, and has always been owned by the Virgin Group. Based in the UK, this company deals primarily in banking and other financial services, and has been known as a pioneer of index tracking in its introduction of Personal Equity Plans at relatively affordable prices. Since it expanded its services worldwide early on in the past decade, the company went on to achieve even greater levels of success (BBC News, 2011). As with all companies, Virgin Money had tender beginnings of its own, having first been launched in partnership with Norwich Union in 1995 as Virgin Direct Personal Financial

The closing scene of Macbeth Essay Example for Free

The closing scene of Macbeth Essay In the closing scene of Macbeth, Malcolm refers to Lady Macbeth as a fiend-like queen. Do you agree with Malcolm, or do you think she is not as evil as he depicts? I cannot fully agree or disagree with Malcolms proposal that she is a fiend. A fiend is a very inhumane depraved person, I not agree that she is this wicked but there is clear evidence to suggest that she is evil, as Malcolm makes her out to be. But there is also evidence in a few key scenes to show that she is not as evil as Malcolm makes her out to be but she is still not a pleasant person, and in order to evaluate her character I will have to look at these the key scenes, in which she appears. The first scene she appears in is Act 1: scene 5. Lady Macbeth receives a letter from her husband and is obviously very excited by the news and immediately decides that Macbeth shall become king: Glamis thou art, and Cawdor, and shalt be what thou art promisd Her reaction suggests that she is extremely ambitious woman and she doesnt hesitate at what glory can come out of this for Macbeth and her. Lady Macbeth thinks Macbeth might not have the guts to fulfil this final prophecy which is to kill the king, thou wouldst be great; art not without ambition; but without the illness should attend it this quote suggests Lady Macbeth is about to take situation into her own hands. So in this scene it suggests Lady Macbeth is extremely ambitious. The next scene which is Act1: scene 7 it shows that Malcolms predictions seem accurate because she is at her most ruthless. She questions him repeatedly in a taunting manner. She lectures him, asking him if he was too afraid to fulfil his ambition: And lie a coward in thine own esteem she goes on to ask questions of his masculinity: when you durst do it, you were a man. Her most brutal declaration occurs when she claims she would rather kill her own baby feeding on her breast than abandon a promise: I would, while smiling in my face, have plucked my nipple from its boneless gums and dashed the brains out.. In this scene Lady Macbeth is at her most ruthless and is a very depraved person. In Act 2: scene 2 we see a different side to Lady Macbeth, she is very anxious and concerned in case Macbeth gets caught and she is worried about the consequences. Her reaction would suggest that she has still a bit of humanity in her and this is reinforced when she says, Had he not resembled my father as he slept, I had done it However, regardless of these revelations, Lady Macbeth is still portrayed in this scene as scheming and very strong willed. She keeps him clam as Macbeth goes to pieces. She chastises him for feeling guilty and tells him not to dwell upon the deed: These deeds must not be thought after these ways; so, it will make us mad so Malcolms conclusion that she is a fiend is not entirely true. In Act 2: scene 3 Lady Macbeth plays a minor role. Duncans body has been discovered, along with Macbeth, she pretends to be shocked, Woe, alas! What, in our house? Her fainting could have been pretence to divert her attention away from Macbeth, but this is the first time Lady Macbeth heard that Macbeth killed the guards so she could genuinely fainted. So there is no evidence in this scene to call her a fiend but the complete opposite because she is caring to Macbeth. The next scene which she appears in is Act 3: scene 4 Lady Macbeth plays a major role because it marks the point where Lady Macbeth looses touch with Macbeth. Lady Macbeth assumes that Macbeths strange behaviour is a result of a guilty conscience. She is nonetheless very resourceful in handling the situation. But Lady Macbeth covers up for him by saying he has had these fits from his youth, you shall offend him, and extend his passion: feed your regard him not then she tries a tactic that was successful before by question his masculinity: Are you man? So in this scene her concern is obvious. Her love for Macbeth is possibly the best point in her character. In Act 5: scene 1 there is a lot of evidence to contradict Malcolms prediction, that she is a fiend like queen. Since the first time we saw Lady Macbeth in Act 1: scene 5 she is a totally different person, she has lost control; her sanity has left her, she isnt very stable she totally broke down, this isnt a sign of a bad woman if she was she wouldnt have lost all her sanity and went on to kill herself. So this is putting a question mark over Malcolms prophecy and judgement. Lady Macbeths gentlewoman and the doctor make his audience aware of what has happened to her. Her ramblings and her performance suggest that she has suffered emotional disorder. She continually refers to the aftermath of Duncans murder. Yet who would have thought the old man to have much blood in him It is as if she is reliving the urgency of that night and this is intensified in the line, To bed, to bed, theres a knocking at the gate So in conclusion I cannot support Malcolms statement, though I can appreciate how a son whose father has been brutally murdered must have this personal opinion of her.

Multiculturalism In Australia Essay

Multiculturalism In Australia Essay What is multiculturalism as a descriptor of Australias population and settlement policy? How has it changed before, during, and after the Howard government? In practice, is life in Australia more integrationist or more multicultural? Australia is a melting pot of races, cultures and beliefs. This country was built by people from rich variety of cultural, ethnic, linguistic and religious backgrounds. The lives of Australians have changed greatly along with the active policy of immigration since 1945 (Brett 2003). Today we can clearly see many different cultures get together to call Australia home and most of the cultures have embraced the Australian way of life. This essay will firstly give a brief description of Australian immigration history along with earlier policies and the phase of multiculturalism that was dominant for several decades as well as look at government practices and changes in immigration policies before during and after Howard government. Multiculturalism refers to several different cultures which can be brought together to live peacefully and equally as one. The history of human habitation with the Australia begins with the first arrival of peoples families to the present native inhabitants. It is believed that the Australias foremost indigenous tribes arrived over 50,000 years ago from an unknown region of Asia (Brett 2003).European exploration of Australia began in 1606 when a Spanish navigator sailed through the Torres Strait, which separates Australia from Papua New Guinea. He was soon followed by Dutch, French and English explorers who began to map the continent (Brett 2003). Australia was generally depicted as a distant and unattractive territory for European settlement but for Great Britain it had deliberate and socio economic value. The British Control of the continent offered a solution for the relocation of convicts in its overpowered prisons and also assists as a base for British naval. Therefore the British settlement of Australia began in 1788 and afterwards the colony began to develop rapidly as free settlers arrived from Britain and Ireland and new lands were opened up for farming (Carter 2006, p. 341). However, with the discovery of gold in 1851, the nature of Australian migration changed completely. This gold rush era cause an early migration boom and started the international arrivals, People arrived in far greater numbers and from more varied backgrounds than ever before. Between the period of 1851 and 1861 over 600,000 people migrated to Australia (Hodge 2006, p. 91). When the colonies federated in 1901, control of immigration changed. The first legislation passed by the new parliament was the immigration restriction act which was also referred to as the White Australian Policy. In spite of relatively large amount of Chinese residents in Australia this act ensured those who were not of European descent were not permitted to live in Australia and also banned Asian migration for the next fifty years (www.Australiatodayhistoryofimmigration.htm) That same year the Federal Parliament passed the Pacific Islands Labourers Act to exclude their employment as contract labourers and to deport those already in the country. During this period Australia had many unfair immigration laws which were conflicting and could not be met by those who were not of European descent (Horne 1980). In 1914, with the outbreak of the First World War, migration almost ceased. Furthermore, some migrants from countries such as Germany, Hungary, Bulgaria, and Turkey previously thought acceptable were now reclassified as enemy aliens and prohibit people from these countries for five years (Hodge 2006, p. 91). As with the end of First World War Church and community organisations such as the YMCA and the Salvation Army sponsored migrants. Small numbers also arrived independently. As the United States sought to limit migration of Southern Europeans, increasing numbers of young men from Greece and Italy paid their own way to Australia. By the 1930s, Jewish settlers began arriving in greater numbers, many of them refugees from Hitlers Europe (www.ads.gov.au). Before World War two, Australia was a country with a homogenous European population and remained in this manner for some time. However during the Second World War, Australia became home to many non-European refugees, especially to Asian countries. Malaysians, Filipinos and Indonesian are settled down in the country. Australia actively required these immigrants, with the government assisting many of them, they found work due to an expanding economy and major infrastructure projects such as Snowy Mountain scheme. There were workers from over thirty different nations who were not necessarily of European descent. Seventy percent of the workers who were part of the scheme were migrants who saw potential in coming to Australia (www.Australiatodayhistoryofimmigration.htm). Harold Holts decision in 1949 to permit approximately 800 non-European refugees and the Japanese war brides to be admitted was the first movement for Australia to become a multicultural society. When the war ended, Australia launched a massive entirely new immigration programme Australia negotiated agreements with other governments and international organisations to help achieve high migration targets (Lopez 2000, p. 131) Former Australian Prime Minister John Curtiss dream of keeping Australia in the hands of its white European descendants did not last. From the 1950s, Australia began to relax its White Australia policy. In 1956 non-European residents were allowed to apply for citizenship (Hodge 2006, p. 91). Two years later the transcription Test was abolished as a further means of exclusion. By the 1960s mixed race migration was becoming easier and in 1966 Australia entered into its first migration agreement with non-European countries. This was a big step for Australia as it was the first time that both the political government and the Australian people agreed on letting different cultures mix around together (Brett 2003). Then in 1972 Australians elected their first Labour government since 1948. As Minister for Immigration, Al Grassby radically changed official policy. The quota system, based on country of origin and preservation of racial homogeneity, was replaced by structured selection. Migrants were chosen on the basis of skills and capital, rather than the country of origin, selecting those most likely to integrate easily  and become self sufficient. In 1973, the White Australian Policy was formally discarded and declared Australia as a multicultural society, Al Grassy announced that every relic of past ethnic or racial discrimination had been abolished (Lopez 2000, p. 131). Multiculturalism policy has been reoriented from a focus on settler groups to the broader constituency of all Australians with the mission of promoting harmonious community relations and building social cohesion in a way that inhibits and prevents racism (Probert 2001) In 1988 the Fitzgerald Inquiry led to further changes in migration with a move away from family reunion towards an emphasis on skilled and business categories. The assisted passage scheme had ended in 1981 and only refugees are given any level of support on their arrival in Australia. Tiananmen Square Massacre incident was occurred in 1989 and the Prime Minister Bob Hawke granted permanent residency to many Chinese students in Australia. After the Jakarta riots of May 1998 migrants from Jakarta trickled in to major cities in Australia (Hodge 2006, p. 91). Although the multiculturalism was adopted by the government and accepted by majority of the Australians still there were some conflicts regarding the multiculturalism during that period. Political harmony on multiculturalism was shattered when John Howard, leader of the opposition, took a different approach on multiculturalism. Howard was a staunch believer in traditional Australian values. In 1988 Howard pushed for a number of policy changes: one was for an adjustment of the mix of migrants; another was for a One-Australia post-arrival. Stating that he believed the rate of Asian immigration into Australia should be slowed down for the sake of social cohesion. He stated: I do believe that if it is in the eyes of some in the community that its too great, it would be in our immediate-term interest and supporting of social cohesion if it were slowed down a little, so the capacity of the community to absorb it was greater(Richards 2003). However the Hawke Labour Government of that time was in support of multiculturalism, they created the Office of Multicultural Affairs (OMA) in the Department of the Prime Minister and Cabinet whose objectives included raising awareness of cultural diversity and promoting social cohesion, understanding and tolerance. Even though Howard broke the harmony of the major parties over multiculturalism, Hawke Labour government remained committed to the policy and the Labour partys platform professed the goal of Working Together for a Multicultural Australian (Probert 2001). Howard Government was elected in 1996 As Prime Minister; John Howard pointedly avoided using the M word, multiculturalism. He insisted it not be used in the joint parliamentary resolution rejecting racism that was passed in 1996, and avoided it in speeches that nevertheless courted the ethnic constituency (Betts 2000) The Howard government effectively marginalised multiculturalism as an issue by keeping some of its paraphernalia while emphasising common political values and national unity. There was some scaling down of immigration, Australia accepted 87,000 immigrants in 1994-95 and planned immigrant intake was reduced to 68,000 in the begging of Howard Government (www.ads.gov.au). Howards distaste for multiculturalism was long-standing but motivated as much by political expediency as personal taste, but a decade later his strong commitment to traditional Australian values was condensed. Prime Minister Howard finally accepted Australian multiculturalism-with strong emphasis on Australian-at least sufficiently to launch the National Multiculturalism Advisory Councils report Australian multiculturalism for a new century: Towards inclusiveness in April 1999. That report, however, was a rather innocuous and somewhat garbled version of multiculturalism as Australian values and citizenship (Betts 2000). Australia has a pluralist democracy, the report affirmed, and Australian multiculturalism has been built on the evolving values of Australian democracy and citizenship. Diversity was recognised as a fact rather than as an end in itself, and valued as a great cultural, social and economic resource. The report claimed that Australian multiculturalism had at its core à ¢Ã¢â€š ¬Ã‚ ¦the same values that are embedded in the notion of citizenship, including tolerance and a commitment to freedom and equal opportunity. Even John Howards old favourites, mateship and a fair go, were incorporated in the revamped version (www.ads.gov.au). Multiculturalism is now used more by governments at the national and state levels as rhetoric of community relations that aims at social cohesion. The Council for Multicultural Australia, was established in July 2000, and charged with implementing A New Agenda for Multicultural Australia. Its purpose is to promote the benefits of diversity to business and to oversee the implementation of a charter of public service in a culturally diverse society (Probert 2001). In May 2003 the Howard government released its multicultural policy statement, Multicultural Australia: United in Diversity. It updated the 1999 new agenda, set strategic directions for 2003-06, and included a commitment to a Council for Multicultural Australia (Brett 2003). In 2004-05, Australia accepted 123,000 new settlers, a 40 per cent increase over the past 10 years. The largest number of immigrants (40,000 in 2004/05) moved to Sydney. The majority of immigrants came from Asia, led by China and India. There was also significant growth in student numbers from Asia, and continued high numbers of tourists from Asia (www.Australiatodayhistoryofimmigration.htm). Planned immigrant intake in 2005/06 had more than doubled compared with the intake of 1996. As at 2007 immigration accounted just over half the overall growth in Australias population. In NSW and South Australia about three-quarters of the population growth could be attributed to immigration. The planned intake for 2007/08 was almost 153,000- plus 13,000 under the humanitarian program and in addition 24,000 New Zealanders were expected to migrate under specific trans-Tasman agreement. Under the Howard Government the quota for skilled migrants rose significantly compared with the quota for family reunions (Hodge 2006, p. 91). Australias last multicultural policy, the Howard Governments Multicultural Australia United in Diversity (2003-2006) expired in 2006. A new multicultural advisory body was established by the Rudd Government in late 2008. Some of the suggested main points of new Australian Multicultural policy introduced by the Rudd government can be identified as follows ( Hammer 2008) Recognition, acceptance and celebration of the cultural, linguistic and faith diversity based around the shared commitment to Australias democracy and laws. A focus on the importance of intercultural and interfaith as relating to the importance of mutual understanding and respect between people of different ethnic, cultural, linguistic and faith backgrounds. Recognition of productive diversity and the great economic, social and cultural benefits of cultural, linguistic and faith diversity for all Australians. Recognition of the fundamental human right of all Australians to practice, preserve, enhance, share and celebrate their cultural, linguistic or faith heritage if they so choose. Strong indicators, measures and policies for social inclusion and economic participation for Australians from culturally, linguistically and faith diverse backgrounds. Greater recognition and incorporation of issues around cultural, linguistic and faith diversity within the important social inclusion policy agenda. Stronger and more creative policies and measures that address racism, and racial and religious discrimination and vilification. Implementation of a Multicultural Act, along the lines of the Canadian or Victoria Multicultural Acts, recognising Australia as a multicultural nation committed to access and equity for all its citizens regardless of background. Renewed investment in population, immigration and cultural, linguistic and faith diversity research. Stronger English language training and employment participation programs for migrants and refugees. A properly funded and resourced SBS also focussed on its multicultural and multilingual charter objectives, as well as adequate funding mechanisms for community based ethnic broadcasters. (Hammer 2008) In 2008-09, more than 171  000 migrants were granted visas under the Skill and Family Streams of Australias Migration Program. In this same period nearly 670  000 people received temporary entry visas to Australia to undertake specific work or business, or to entertain, play sport, have a working holiday or study. In addition to this, 13  507 humanitarian entrants were granted visas to enable them to live in Australia to rebuild their lives, having fled persecution or suffering (Hammer 2008). In October 2007, the Australian government announced a ban on refugees from Africa, which would be reviewed in mid-2008. Immigration Minister Kevin Andrews stated that refugees from Sudan were having problems integrating and those refugees from Burma and Afghanistan should take priority. However, after the Rudd Labour government was elected on the 25th of November 2007, Australias stance on keeping refugees off shore changed and on the 8th of February 2008, Prime Minister Kevin Rudd announced that all refugees kept on Nauru would be moved to Australia. This signalled the end of the Pacific solution (www.ads.gov.au). The reality is that multiculturalism is about and for all Australians. Multiculturalism is about mainstream Australia, because mainstream Australia is multicultural. The immigration has influenced the Australian society in numerous ways (Carter 2006, p. 341). Australia experiences a brain gain, in that it records substantial net migration gains in all high skill and high qualification occupational categories. In addition Australias growing population spends more and invests more   thus contributing to the expansion of the countrys economy.   Along with such essentials as food and housing, migrants set up new businesses and help business expansion through investment and their contributions to new technologies, which then produce extra goods and services in both the private and government sectors (Richards 2003). Exotic food and flavors from other countries is another advantage. Moreover Australia is not only considerably richer in experiences, but enjoys much closer economic and social links with other nations as a direct result of diverse multicultural population. Australian fashion, food and culture have all been affected by multiculturalism because it makes up what it means to be Australian. (Hodge 2006, p. 91). Australia is proud of its multicultural society and enjoys the diversity of cultures that ongoing migration from around the world provides. The cultural diversity touches all Australians, benefits all Australians; its success has been achieved by all Australians and it should be cherished and celebrated by all Australians (Horne 1980). As a conclusion we could say even though that Australian culture has adopted lot of cultural backgrounds and different values the Australian society appears to be both multicultural and integrated as well.

Stephen Bantu Biko :: essays research papers

Stephen Bantu Biko Stephen Biko is known internationally as the founder of the South African Students' Organization (SASO), and a leading force in the South Africa Black Consciousness movement. He fought against the separation between black and whites, called apartheid (the Afrikaans term for separateness). His childhood experiences and character, lead him to became a powerful leader. Steve Biko was born on December 18, 1946, in King William's Town, South Africa. He father was a clerk and his mother was a housemaid. Following the Sharpeville massacre in 1960, Biko was just 17 years old when he became a political activist. He started to become active when he got expelled from Lovedale High School and his brother was arrested in a nationwide police crackdown on political activists. He ended up graduating in 1966 at a boarding school in Natal named St. Francis College. By then, his mind and character were those of a leader. He had a quick brain with huge mental force and ideas. He had the gift to cut through to the core of a problem and find the best solution. "His mind was a tool to chisel out sense and truth and order" (Woods 78). Biko was thoughtful, sensitive and had a good sense of humor. He was motivated by the search for good and truth. At the University of Natal Medicine in 1968, he became involved in the multiracial National Union of South African Students. He was known by peers and adults as a student leader This organization fought for black rights, except he claimed that, "the white [were] doing all the talking and the blacks listening" (Biko 210). Biko wanted the blacks to have as much say and participation as the whites, so in 1968 he became the co-founder and first president of he South African Students' Organization (SASO). This was an all-black organization, which aim was to raise self respect and reliance to all blacks. He said, "Black liberation starts with psychological self reliance. This can only be initiated in isolation from allies whose good intentions are an obstacle to such self- realization" (Woods 63). This organization helped the foundation of another movement and convention, known as the South African Students' Movement, and the Black Peoples' Convention (BPC). This movement also became known as the Black Consciousness Movement. The movements he founded were headed towards students, because they were the ones that might change their minds, unlike the older people, who have already made up their minds. He published Black Review, which was a political journal for the black community. These movements and publications raised so much controversy that the black man is as worthy as any

Evergreen: Customer and Process Essay

1.1Evergreen’s desired outcomes are to improve customer satisfaction by delivering its orders on time, reduce inventories, reduce employee overtime expense and determine if the shop floor manager should be replaced. The company needs to improve its demand planning responsiveness to better serve customer needs. By improving its process and capabilities as they relate to orders, the desired results will be realized. 1.2Evergreen should try to improve its order entry system by eliminating/reducing constraints to so that the end accomplishment is a faster delivery time to the customer. 1.3We know that the order entry system is working poorly because the cycle time exceeds the customer timeline, but there may be additional problems causing the late orders since the shop is only operating at 80 percent capacity. Additionally, we are not given any information about the delivery system that would move the product from the shop floor to the customer. However, we can reasonable assume there is a problem with the order system, since it can take anywhere from 17 business hours (2 days) to 42 business hours (5.25 days) (assume 8-hour work day) for order to clear the shop floor. Since the three sale clerks are only encouraged to implement a 5-day out due date for the order, this immediately creates a constraint since it is possible for the order cycle to exceed 5 days. Not to mention that the sales clerks may even promise the products sooner. The multiple-steps in the process are creating undue constraints. Additionally, the high amount of erroneous orders (up to 65 percent) is also a large constraint on the process. 1.4The long cycle time is creating a bottleneck in getting the products to the customer on time. Additionally, the process is a made-to-order system, as opposed to made-to-stock, so the product is not created until the order is received. The variance in the way the company receives the orders is also creating problems, since the two processes are treated equally. When the traveling salesperson contacts the company with an order, the order may be up to two days old already, yet it is handled in the same fashion as when a customer calls in an order. The process is riddled with wait time and defects – two of the â€Å"Seven Deadly Sins.† Many of the orders languish in certain parts of the company and are filled out erroneously within a non-digitized system. Process measures are crucial to the processes success, and this system is only using a casual set of metrics to evaluate the effectiveness of its operations process for filling orders. The time it takes for the order to move from one process to the next should be definite – not an estimate, which describes Evergreen’s current process. Additionally, there are no metrics in place for process improvement. The order process is a serial/sequential. The company could improve by paralleling the order after it clears the Sales Account Manager by sending the order to accounting and to the shop simultaneously. A manager should improve the overall process by combining smaller processes, eliminating waste and rethinking the sequence. 2.The customers want their orders to be delivered on time. The existing customers pose a problem for Evergreen because their business spikes around certain holiday, thus increasing orders during certain times of the year. Evergreen needs to have another process in place for peak times versus the normal business schedule. The peak process could include such contingencies as having additional clerks on staff, mandating the traveling salespeople to visit customers within a standardized time frame before each peak season to gather data and pre-order product and running the shop at 100 percent capacity.

A discourse community and cosmetology Essay

To some people a cosmetologist may not have the perfect job. However they have been around for centuries. Cosmetologists didn’t have the name they have today, but they date back to Ancient Egypt, China, Rome, and Greece. Every culture has incorporated beauty into their everyday lifestyle. The field of cosmetology is somewhat of a more broader field than others. Cosmetologists can decide to style hair or he/she can chose to incorporate hair, skin, and nails all together. Whatever he/she decides they could most likely get a job anywhere in the world whether it be a celebrity stylist or a small town hairdresser. While a student in a Comp 1 class we had an assignment to read John Swales’ Six Characteristics of a Discourse Community, and after reading it, I realized that in the field of cosmetology we have a few of the main characteristics of a discourse community. We have clear goals, a particular lexis, intercommunication, and certain genres that are used daily in the hair industry. Methodology As a cosmetologist at Supercuts # 80201 I needed to find out if we were in fact a discourse community. So in between our busy hours I was able to get a copy of the textual ways of communication. A few of the things I got were color cards, waxing cards, price list, permission slip, schedule, and a business card. I was able to get an interview with Michele Yancey the manager of Supercuts # 80201. I asked her a series of about fifteen questions. I concluded that she was a more experienced cosmetologist and she would be able to take on any challenging task that occurred in the salon. I was also able to observe a fellow co-worker Brandie Fenelon to be a witness of someone practicing great customer service. Results After observing the salon atmosphere I saw that Supercuts # 80201 has all six characteristics of a discourse community. However my research will only cover four of the six characteristics. First, Supercuts # 80201 has a broadly agreed upon set of goals that are also the goals of Peak Management, the franchise owner of Supercuts # 80201. Some of the goals that I found are keeping the clients happy at all time with a minimal wait time. Meaning that the manager is to schedule enough stylist for every shift. Another shared goal is to make sure every client gets to experience the 360* cut. Which includes offering a shampoo after the cut and recommend products to take home and â€Å"Rock the Cut†. Another shared goal would be great customer service. Upon observing Brandie Fenelon, my co-worker at Supercuts # 80201, she demonstrated the way one should show great customer service. As the client walked thru the door she greeted him with a smile, asked for his name, added him into the computer, introduced herself, showed him to his seat, and discussed what service she was going to perform that day. When the client left he was pleased with the 360* service he received. Another shared goal is a fulfilling clientele. Without a large clientele we wouldn’t have the funds to run an efficient salon/business, and pay for the supplies that are needed to color someone’s hair or wax someone’s lip or brows. Second, Supercuts # 80201 has certain textual genres. Besides verbally communicating with each other the cosmetologists at Supercuts # 80201 have a few things that have to be done before a color or a waxing service. Before either service the client has to fill out a questionnaire, then the cosmetologist reads over the information to make sure that it is safe to perform the service requested. These cards are kept in case the client doesn’t sue for malpractice. They are also kept as a record of their history, what the exact color was/is or what they got waxed, and the outcome of the service. Instead of the client getting frustrated we can pull the card and they can initial every time they get a service that requires a signature. The cards also act as a quote for the client making sure the service fits their budget. A second way of textual communication is the price list. It is set to make sure the clients are treated fairly and the cosmetologist can make a living. If we didn’t have a price list the customer would get confused and wonder why they pay a different price every time they came to the salon. A third way of textual communication is through e-mail. When corporate decides to have a special they send a detailed e-mail as well as a facsimile of everything that is on sale. They also send mass e-mails to every salon to warn them about theft and manipulation of sales tickets and the consequences of the crime. They also send e-mails of encouragement with contests to reward every stylist that gives a 360* experience to every client that walks thru the door. Third, Supercuts # 80201 has a certain intercommunication. When a stylist calls Peak Management for help he or she has to decide what person is going to be able to best address their needs. After calling the corporate location the person needing help is to record their name, as well as the store name, number, and location. As a larger company we send out invitations to come into out salon and get a percentage or certain dollar amount off of a product, a haircut, or sometimes a color. We also have a schedule that is posted two weeks in advance. If there is a day that we need off there is a calendar close by so that we can jot down when and why we can not work that day. Finally, the cosmetologists at Supercuts # 80201 have a specific lexis that we use in our discourse community. There are two different types of lexis used in our discourse community. The first one is a spoken lexis that most people wouldn’t understand. For example we say things like 1. 5 ounces of 6rv with 10 volume or he wants a fade with finger length on top. Then there is a written lexis, for example, 1/3 7nb, 1/3 7nn, & 1/3 6rb w/ 20 vol. or h/c w/Chelsey. All of the examples are those used everyday in our community. Analysis After analyzing everything that I had collected, I saw that I have everything that makes the field of cosmetology a discourse community. After reading Ann M. Johns article I answered one of her questions. Are there layers of community? (500) As a member of a discourse community I had an assignment to collect certain things for this paper and I did find that there are layers to the community. In our discourse community we have three layer the first being Regis Corporation, the second being Peak Management, and the third being the individual salons where the stylists work. The Regis Corporation is there for the merchandise we receive and sell. They are also the ones that send the supplies that we order when we are out. Peak Management is the owner of the individual salons. They are the ones who pay for the supplies that are used on a daily basis. Then there are the stylists that work in the salon and keep it going. The goals, textual genres, intercommunication are the same through out the layers of the community, however the lexis is different. A cosmetologist has to go to school to learn hair, but to own a salon you don’t have to have the education. Therefore the people of the corporate office are not able to understand the lexis used in the salon. Regis Corporation is there to provide the supplies that are needed for everyday use. They only own the name Supercuts. Peak Management is who is responsible for marketing and the advertisements that are out there. They offer the highest hourly rate as oppose to booth rent or commission. They also set the pay rate and sign the stylists pay check. As well as providing a safe and comfortable atmosphere for their stylists to work in. They also provide the funds for the contests and bonuses that are available to us. The stylists that work for Supercuts also have to supply their own equipment such as clippers, razors, and shears for their clients. We have to provide a little more than Regis Corporation and Peak Management because we are on a level of contact with each person that walk thru the salon door. So if I am not up to my highest potential to perform my job as a stylist I may loose a client. Therefore I have to make sure I give a 360* experience to each client I have in order to insure the security of my job. In my opinion people that join certain communities are joining because they are around people with the same likes and dislikes. The reason I joined the Supercuts # 80201 is because I get to have the interaction with people that I enjoy. It gives me the satisfaction of seeing clients walking out with a smile. Conclusion Within this paper you will find four of the six characteristics of a discourse community as defined by John Swales. They consist of clear goals, a particular lexis, intercommunication, and certain genres that make the community I am in a discourse community. I hope I have helped you to understand how a cosmetologist could be classified as a discourse community. As a cosmetologist I have set goals that I have to go by in order to have my clientele leave happy and come back. Works Cited Swales, John. â€Å"The Concept of Discourse Community. † Writing about Writing: A College Reader. By Elizabeth Wardle and Doug Downs. Boston: Bedford/St. Martins, 2011. 468-79. Print. Johns, Ann M. â€Å"Discourse Communities and Communities of Practice: Membership, Conflict, and Diversity. † Text, Role, and Context: Developing Academic Literacies. Cambridge: Cambridge UP, 1997. 500-01. Print.

Record Controls

Record Controls Valerie Chacon Axia College November 21st, 2010 HCR 210 Lisa Israel Today, there are many security measures within small, medium and large facilities. There are secure rooms, passwords, access codes and other things to keep records safe. If these security measures are not in place, then the medical facility could be at risk for letting confidential information get to the wrong people. There are differences and similarities in ways each medical facility handles their medical records. Small, medium, and large facilities seem to use similar security measures within an electronic record filing system.Most facilities use passwords, usernames, and access codes. With this said, only certain staff members have these access codes. Sometimes, one person has these access codes depending on how big the facility is. Sometimes files are only kept in a filing cabinet that is locked, along with the building locked when no one is there. Many small facilities seem to still use paper re cords. Paper records can have their positives and negatives. Small facilities do not have many doctors which in this case they know many of their patients on a personal level. This is a good aspect, especially for looking up records.Many small facilities keep their records in a secured room that is locked. Some facilities use only one person with one key, and others have access codes to get into the secured room. Depending on the facility and how many patient records there are, they all follow certain rules in their facility. Some facilities follow color coded record filing, numeric filing, and alphabetical filing. Some facilities keep their record in one place, other facilities have 2. If it is paper filing and they have 2 secure rooms, usually one room is for current patients and the other room is for old patient record.Records are kept from eight to ten year, depending on facilities regulations, and then destroyed of properly according to privacy information (Robinson, 2010). Wit h smaller facilities, this may happen more often than a larger facility, most likely because they use the paper filing system. With medium to large facilities, these facilities seem to use the electronic filing system. Although some medium and large facilities still use paper filing, more medium and large facilities have and are converting to electronic filing. The electronic filing systems seem to be more convenient for larger facilities.The hassle of so many patient records in paper form can be huge responsibility. This is why electronic filing is so much easier. The less hassle for records management, the less stress. Many larger facilities agree that electronic filing is much easier and can help control the records management. The storage for electronic filing is much easier too. The only downside with electronic filing is the unknown system downs for restoring or upgrading system requirements (Robinson, 2010). Sometimes when the system goes down, they may have to write down rec ords until systems are up and running.Each facility follows a strict policy in the scenario. Large facilities handle more patient records than a small and medium facility. There are not many facilities that still have paper records management. If security procedures are not followed correctly then there can be major problems. Mix up’s of patient records are at stake, patient confidentiality could be at stake. All facilities follow procedures to ensure patient privacy. In certain cases that a file may be lost or stolen, there are rules regulations and consequences on behalf of the facility. This is why it is so important for security measure to be met.It is the law that all confidential information is secured and locked, whether it is in a room or a filing cabinet. If a fire were to happen, patient records could be damaged, this is why it is equally important to have a sprinkler system set up in the case of a fire (Green & Bowie,  2005). No matter if the facility is smal l medium or large, each medical facility follows security Measure’s to ensure record confidentiality and keeping records safe. The follow specific guidelines and if these guidelines are not followed, serious consequences can come to the facility and the staff members.If it is a single staff member that is not following guidelines, this staff member can be written up and/or subject to termination from their job/career. To ensure this does not happen, many facilities offer training and most need a degree in having a job like this.References Robinson, S. (2010, November  7). Interview Data Thread: Group C []. Message posted to http://University of Phoenix class forum, HCR/210 Patient Records: Keeping it Real course website. Green, M. A. , & Bowie, M. J. (2005). Essentials pf Health Information Management: Principles and Practices. Clifton Park , NY: Thomson Felmar Learning.

Review of Stephanie McCurry's book MAsters of Small Worlds Essay

Review of Stephanie McCurry's book MAsters of Small Worlds - Essay Example McCurry’s thesis stresses quite frequently on the significance of the role of gender and the patriarchal nature of the yeoman society, which she portrayed as being almost characteristic to the low country yeoman society. McCurry’s thesis is well argued and some of her sources are well researched as well. But not all of McCurry’s arguments are convincing. In fact, in most cases McCurry provided very little pertinent evidence for her arguments. The concepts of political and social unity however have been presented with some well examined evidence such that they seem more plausible than McCurry’s other arguments which are not only based on insufficient data but are argued such that the concepts themselves are open to several interpretations. McCurry bases most of her arguments concerning the yeoman society on the Low Country’s geographical factors. However, one finds that McCurry, in her aim to explore the principles of the culture and structure of the yeoman society has attempted to broaden the geographical precincts of the low country. Perhaps McCurry felt compelled to do so in order to present pertinent data for her arguments. It might be that McCurry did not find enough data to back up her thesis and arguments. Extending the geographical area of the low country (to cover certain areas believed to be in the â€Å"Middle Country†) might have given McCurry the possibility to explore more evidence from those areas, thereby making her thesis a tad richer with weightier data. The extending of geographical boundaries also gave McCurry the opportunity of exploring the similarities and connections of the working relationships between wealthy slave owning families and the farming families with no slaves. The ideal example to justify the hypothesis that the extending of the low country topography gave McCurry more data to work with is the instance when McCurry used the personal diary of a woman (believed to be

Service quality in the casino industry Literature review

Service quality in the casino industry - Literature review Example From the research it can be comprehended that in today’s competitive environment, when all the service companies are competing to get hold of a large customer base, the main deciding factor would be the quality of the service offered to the customers. Better quality is expected to attract a larger customer base. However, there are certain factors which are also influential in defining the success of the service industry. One such significant element is the customers’ perception about the service and its attributes. To align the service qualities in line with the customers’ preferences and requirements is a great challenge for the service providers. The value and regards, the company offers to its customers, are significant the shape the perception of the customers about the specific service quality. The companies are required to show enough loyalty and commitment to the consumers they are catering to. It is pretty important that the companies must understand the requirement and needs of the customers. The company can encourage the involvement of customers to offer better service to them which would not only meet the requirements but also the expectations of the consumers. It is pretty significant that the service must strengthen the customers’ autonomy with appropriate customisation of the services. The company can assist the customers to choose the better services in compliance with the customers’ requirements and preferences. The attributes of the service must be conveyed to the customers in a way where the service processes are understood and seem to be meaningful to respective customers.